Analysis of Jay Z-"On To The Next One"

·         Mainly showed as performance based- by jay z usually performing the track

·         Themes- He knows loads ways to make money, to have power, cares about himself

·         Conceptual elements- black and white

·         Fast pace edit-cuts to the beat when the lip syncing happens in the video

tt    There is only a tiny bit of lip syncing through out the music video. As, it cuts back to him a lot through out the video

·         Key aspects of a rap music video-Car, money, sexy woman dancing

·         It is targeted to more of an male audience

It explores the concept of how making money is the most important thing out there

·         This target audience is more of an older audience- males aged over 18